Colour of love

The Colour of Love?

This February SDC and Tigerprint are running a competition themed “The Colour of Love”. Launched with Valentine’s Day in mind, the challenge is to come up with an exciting new colour palette and love themed surface patterns which capture the feeling of love. The competition is open to everyone over the age of 18 and provides a fantastic opportunity for young designers, including students and graduates to demonstrate their talents and provides SDC with the opportunity to work with up and coming design talent, with a strong focus on colour.

The winner of the competition receives a prize of £200, a possible placement with Tigerprint, a visit to the SDC and the chance their their design may feature in a future M&S range.
But what are the colours of love?  We associate red and pink with Valentine’s Day, but why do we do this and what do the colours mean?

Red - The colour of Love

Red is worn by people who want to look smart and be noticed.  You have lots of energy, are practical and ambitious with a sense of fun – an unashamed extrovert.  Be careful though, you may be a little too dominant and appear aggressive.  As the colour of blood, red is symbolic of both life and death.  Red is a symbol of love as epitomized by red hearts and roses.  But be careful, for the Celts it was the colour of death and calamity!

If you are a ‘pink’ person, you may be seeking affection, gentility and tenderness, or you may veer towards impulsiveness or even immaturity.  Different qualities are associated with different shades of pink.  Light pink evokes ideas of femininity and the rosy glow of a healthy person, whereas as dark, vivid pink is often equated with tastelessness.

But what about some of the other colours?

OrangeOrange has vitality, making it a favourite with young children and cheerful adults.  In China and Japan, orange is used to symbolise love and happiness!  Colour psychologists have argued that orange can lift our spirits.

Brown represents comfort, stability and permanence.  It is a neutral colour and considered a balm for depression.

Yellow reminds us of sunshine.  In China, as the imperial colour, yellow represents absolute power and supreme sovereignty, but in the west it has been associated with the fool!Brown

Green has been called the colour of harmony, and for the ancient Greeks it was the colour Venus the goddess of love.  Apparently, green was a popular colour for wedding clothes in Elizabethan times due to its association with lovers and fertility.  But beware… it is also associated with envy and jealousy!

Blue symbolises peace and tranquility, but in Mexico it is also the colour of mourning!

White is the colour of diamonds and as a bridal colour, represents purity.  This tradition in Britain dates back approximately 150 years.  But it can also represent monotony and cold!

So what colours would you choose for the Colour of Love?

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