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If you’re new to SDC, we ‘educate the changing world in the science of colour’.

What colour are you? A focus on Purple and Violet

Are you a dreamer, hate responsibility and have high, perhaps unobtainable standards and goals? Yes? Then you are likely to express a preference for shades of purple and violet. You may also be sensitive, display great taste and appreciate music and the arts. On the downside, you have a tendency to be temperamental.

But what if you hate violet? Well, you probably don’t like close relationships and dislike all forms of conceit, pretence and vanity.

So where do the phrases ‘born in the purple’ or ‘born to be purple’ originate from?

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What colour are you? A focus on Blue

Blue is a good colour to wear in the power dressing game. It creates respect for the wearer and gives them authority, but without intimidating colleagues and clients, thereby allowing the wearer to successfully put forward new ideas or elicit information.

Unlike black, the other colour of authority in business, blue does not detract from what the wearer is communicating. Blue also occupies a unique position as the working uniform of all sectors of society, from the smart city business suite to the ubiquitous blue denim jeans.

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