The SDC Innovation Award is designed to recognise those at the pinnacle of achievement in coloration innovation. The 2014 award attracted considerable international interest and publicity, and an impressive range of entries from a wide range of sectors and 17 countries worldwide. There were two categories, one for large scale organisations, and the other for small/medium sized enterprises (SMEs).
The finalists were invited to showcase their entries at the SDC Day of Celebration, where the winners were also announced. The winners received a cash prize of £1,000 and the SDC Innovation Award trophy.
The winner in the large scale category was Novozymes. Read on for details of their innovation.
Sue Williams reports on this SDC London region event which took place in March 2014.
Richard Straughan, President of the SDC and a member of the London Region gave the Ismar Glasman Memorial lecture, entitled The Wonderful World of Colour.
Richard talked about how colour is very important, it constantly surrounds us and we use it in virtually every area of our lives, it is used to convey moods and individuality. Underground maps would be impossible to use without it. We use it for brand and product recognition. Colour allows us to know that a fruit is ripe.
Colour is used in symbolism such as hot colours like reds and oranges to evoke anger and strength whereas blues and greens can evoke calm moods and feelings of tranquility. Our association with colour has to be modified when you change cultures, in the West we relate black to a colour of mourning but in China it is white.
At the SDC, we are excited to be holding our first ever event at the Houses of Parliament in London. Entitled Material World, it takes place on 17th June and is essential for everyone involved in the UK textile industry. It is particularly special as the event will host the UK final of the SDC International Design Competition, which is our annual flagship competition for students, and therefore it has a strong focus on young people.