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What colour are you? A focus on white

White is an achromatic colour, meaning literally “without colour”. The word has roots in various languages, and means ‘to be bright or blinding’.

In 1666, Isaac Newton demonstrated that white light could be broken up into its composite colours by passing it through a prism. Before Newton, most scientists believed that white was the fundamental colour of light.

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Design for a Circular Economy

Are you thinking of entering the SDC International Design Competition 2017? The theme for 2017 is ‘design for a circular economy’. As always, the focus is on colour and its use in the design process, and you will need to analyse and justify the resources used. This includes the dyes, chemicals, materials and processes used to commercially produce your product within a circular economy.

So what is the circular economy? 

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