Homer left historians with the impression that the ancient Greeks and Romans had an under-developed appreciation of colour. The ancients, in fact, were a shade more sophisticated than that and understood colour in a completely different way to us, argues Mark Bradley. By kind permission of the Australian Broadcasting Corporation, we are pleased to bring you this fascinating look at colour.
Dr K S Murthy (Pidilite Industries Ltd) reports on this SDC EC event which took place at Nirmala Niketan College of Home Science, India
“The Highest Law of Love is Service” is the slogan that defines Nirmala Niketan College of Home Science that was established in 1955. SDC EC in conjunction with the College featured Dr S Y Kamat, Vice President (Industrial Products and Solutions), Kothari Info Tech Ltd, in a lecture on “Advances in Pigment Printing and Inkjet Printing of Textiles” and Mr Yogesh Gaikwad of SDC on “What is Colour” on 28th January 2014 at the College Auditorium, which was attended by a full house of students all specialising in Textiles and Fashion Technology. Despite environmental issues and other problems, pigment printing continues to enjoy the lion’s share of about 50% of the total printing segment because it is fashion oriented, versatile on all substrates, easy and with the lowest water footprint.
Sue Williams reports on this SDC London region event which took place in March 2014.
Richard Straughan, President of the SDC and a member of the London Region gave the Ismar Glasman Memorial lecture, entitled The Wonderful World of Colour.
Richard talked about how colour is very important, it constantly surrounds us and we use it in virtually every area of our lives, it is used to convey moods and individuality. Underground maps would be impossible to use without it. We use it for brand and product recognition. Colour allows us to know that a fruit is ripe.
Colour is used in symbolism such as hot colours like reds and oranges to evoke anger and strength whereas blues and greens can evoke calm moods and feelings of tranquility. Our association with colour has to be modified when you change cultures, in the West we relate black to a colour of mourning but in China it is white.