by SDC’s Education Manager, Cat Blackwell
Yves Saint-Laurent once stated that jeans “are expressive and discreet, they have sex appeal and simplicity, everything I could want for the clothes I design.” But what are jeans made out of and why are they so popular?
In the 1860s blue jeans were first invented by Levi Strauss to be worn as a strong and durable material for the workwear market. Over the years they have remained in fashion and become one of the most popular casual wear items today.
Did you ever wonder if there was a use for the billions of plastic bottles that are discarded each year? Although many of us now recycle them through our regular weekly rubbish collections, exactly how are they then reused? You may be surprised by the answer.
By Dr K S Murthy, Pidilite Industries Ltd
‘Clean and Green Garment Processing’, the SDC EC organised seminar was attended by 110 delegates comprising processors, brand/retailers, entrepreneurs, special guests, faculty and students. The event covered the challenges faced by the dyehouse in optimising water for the coloration of textiles and the role of the retailer. A panel discussion on “Who Pays?” followed with participation of representatives from industries including Atul Ltd, Archroma, MIDC, Brand Aniket, Wash-n-Wear and Spykar Jeans.