Who grew my jeans?

by SDC’s Education Manager, Cat Blackwell

Yves Saint-Laurent once stated that jeans “are expressive and discreet, they have sex appeal and simplicity, everything I could want for the clothes I design.” But what are jeans made out of and why are they so popular?

In the 1860s blue jeans were first invented by Levi Strauss to be worn as a strong and durable material for the workwear market. Over the years they have remained in fashion and become one of the most popular casual wear items today.

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Clean and Green Garment Processing

By Dr K S Murthy, Pidilite Industries Ltd

‘Clean and Green Garment Processing’, the SDC EC organised seminar was attended by 110 delegates comprising processors, brand/retailers, entrepreneurs, special guests, faculty and students. The event covered the challenges faced by the dyehouse in optimising water for the coloration of textiles and the role of the retailer. A panel discussion on “Who Pays?” followed with participation of representatives from industries including Atul Ltd, Archroma, MIDC, Brand Aniket, Wash-n-Wear and Spykar Jeans.

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