The SDC Innovation Award is designed to recognise those at the pinnacle of achievement in coloration innovation. The 2014 award attracted considerable international interest and publicity, and an impressive range of entries from a wide range of sectors and 17 countries worldwide. There were two categories, one for large scale organisations, and the other for small/medium sized enterprises (SMEs).
The finalists were invited to showcase their entries at the SDC Day of Celebration, where the winners were also announced. The winners received a cash prize of £1,000 and the SDC Innovation Award trophy.
The winner in the large scale category was Novozymes. Read on for details of their innovation.
Sue Williams reports on this SDC London region event which took place in March 2014.
Richard Straughan, President of the SDC and a member of the London Region gave the Ismar Glasman Memorial lecture, entitled The Wonderful World of Colour.
Richard talked about how colour is very important, it constantly surrounds us and we use it in virtually every area of our lives, it is used to convey moods and individuality. Underground maps would be impossible to use without it. We use it for brand and product recognition. Colour allows us to know that a fruit is ripe.
Colour is used in symbolism such as hot colours like reds and oranges to evoke anger and strength whereas blues and greens can evoke calm moods and feelings of tranquility. Our association with colour has to be modified when you change cultures, in the West we relate black to a colour of mourning but in China it is white.
This fantastic piece of equipment looks like it’s come straight from the set of a 1950s science fiction B-movie. With its tiny oscilloscope screen and seemingly hundreds of dials, switches, buttons, lights and meters this machine attracts plenty of attention from visitors to the SDC Colour Experience. Its official title is a Davidson and Hemmendinger 1958 Colourant Mixture Computer, but it’s generally known as the COMIC. COMIC was the first analogue computer for predicting dye recipes to create a desired colour.