• colourwheel

Why write a blog?

Society of Dyers and Colourists

For a number of reasons. We are constantly looking for new and relevant ways in which to engage with SDC members and users, and a blog seemed an excellent way of ensuring this engagement could be a two way process. We wanted to create a space to discuss the issues, ideas, challenges and opportunities relating to colour.

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The Wonderful World of Colour

Sue Williams reports on this SDC London region event which took place in March 2014.

Richard Straughan, President of the SDC and a member of the London Region gave the Ismar Glasman Memorial lecture, entitled The Wonderful World of Colour.

Richard talked about how colour is very important, it constantly surrounds us and we use it in virtually every area of our lives, it is used to convey moods and individuality. Underground maps would be impossible to use without it. We use it for brand and product recognition. Colour allows us to know that a fruit is ripe.

Colour is used in symbolism such as hot colours like reds and oranges to evoke anger and strength whereas blues and greens can evoke calm moods and feelings of tranquility. Our association with colour has to be modified when you change cultures, in the West we relate black to a colour of mourning but in China it is white.

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The Anywhere Article

Access to Coloration Technology just got easier!

Any format, any device, any time

Are you a Coloration Technology subscriber?  Coloration Technology is SDC’s flagship journal, and the world’s leading peer-reviewed journal dealing with the application of colour, and the only journal that covers all aspects of coloration technology.

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