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Posts Tagged ‘Colour Experience’

Malcolm weaves his magic

Regular readers of this blog will be familiar with Malcolm the Weaver, the colourful character from the Weaver of a Life in Colour children’s book. Written by SDC member Malcolm Campbell and published by the SDC, the book introduces children to the world of colour and textiles.

SDC recently ran a colouring competition for children entitled ‘Children’s Cool Colouring Challenge’, based on the characters from the original book, and we were overwhelmed by the standard of entries.

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A World of Colour in London

This SDC London region event took place at London College of Fashion.  With thanks to SDC members Sue Williams and Pat Hardcastle for writing the report.

Richard Ashworth, SDC’s Colour Experience Manager, gave his annual address then gave it a twist when we learnt how humans need red, green and blue sensors before we discovered a shrimp can see colour better than we can in some ways. We learnt about the evolution of colour vision and also colour deficiency which can be determined by the Ishihara test, and which affects 1/8 males and 0.05% females due to genetics. If we stared at colours we learnt that the complementary colours would be seen due to the de-saturation of the cones where we would see an after image of the complementary colours. Due to simultaneous contrast it seemed we could see more colours than were presented. Hence the brain can be fooled.

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What colour are you? A focus on Blue

Blue is a good colour to wear in the power dressing game. It creates respect for the wearer and gives them authority, but without intimidating colleagues and clients, thereby allowing the wearer to successfully put forward new ideas or elicit information.

Unlike black, the other colour of authority in business, blue does not detract from what the wearer is communicating. Blue also occupies a unique position as the working uniform of all sectors of society, from the smart city business suite to the ubiquitous blue denim jeans.

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