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Posts Tagged ‘colour psychology’

What colour are you? A focus on black

Black is the darkest colour, the result of the absence of or complete absorption of light.  Like white and grey it is an achromatic colour meaning literally ‘without colour’.

While white represents purity and innocence, black symbolises power and secrecy and is often associated with darkness and evil and is the traditional colour of witchcraft. “Black magic” implies magic for ‘evil purposes’. Black and white are often used to describe opposites; light and darkness, good and evil.

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What colour are you? A focus on white

White is an achromatic colour, meaning literally “without colour”. The word has roots in various languages, and means ‘to be bright or blinding’.

In 1666, Isaac Newton demonstrated that white light could be broken up into its composite colours by passing it through a prism. Before Newton, most scientists believed that white was the fundamental colour of light.

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