Yellow is between green and orange on the spectrum of visible light.
Thousands of years ago, a yellow ochre pigment made from clay was one of the first colours used in prehistoric cave art. A little more recently yellows were made from arsenic and cow urine, amongst other substances.
How does colour affect consumer behaviour? If shopping is the ‘art of persuasion’, can colour influence how consumers will respond to products and special offers?
We know that different colours have a psychological impact on consumers. Whilst this impact may be subtle, it’s definitely worth thinking about.
In the power-dressing game, you are unlikely to impress clients if you wear brown, but you will be seen as an equal by colleagues. Fawn is associated with professionalism, but without being intimidating and is therefore a good colour to wear if you want others to communicate freely with you – perhaps the colour to wear for an interview?
The first recorded use of brown as a colour name in English was in 1000.The term comes from the Old English brún, meaning any dusky or dark shade. The colour itself has been used in art since prehistoric times, found in cave paintings dating back over 17,000 years.
In the Middle Ages brown robes were worn by Franciscan monks as a sign of humility and poverty. Brown has been a popular colour for military uniforms since the late 18th century, largely because of its wide availability and low visibility.