by SDC’s Education Manager, Cat Blackwell
Yves Saint-Laurent once stated that jeans “are expressive and discreet, they have sex appeal and simplicity, everything I could want for the clothes I design.” But what are jeans made out of and why are they so popular?
In the 1860s blue jeans were first invented by Levi Strauss to be worn as a strong and durable material for the workwear market. Over the years they have remained in fashion and become one of the most popular casual wear items today.
Are you thinking of entering the SDC International Design Competition 2017? The theme for 2017 is ‘design for a circular economy’. As always, the focus is on colour and its use in the design process, and you will need to analyse and justify the resources used. This includes the dyes, chemicals, materials and processes used to commercially produce your product within a circular economy.
So what is the circular economy?
The SDC International Design Competition challenges students’ creative and imaginative use of colour in fashion and textiles. With high levels of interest within the UK each year, five regional heats are held, each selecting a winner to go forward to the UK final.